ABOUT ME

Hey, Babes!

 

Welcome to my passion project-vision come to life, a place where I can connect with YOU by sharing all of the things I love most.   Here I've created all the things I wish existed for the BEAUTY entrepreneur who wants to take their business serious!  I know you can find the tools and support here to help you grow your business and network!    

 

Entrepreneurship has some how always been a way of life for me.  I have always loved that feeling of pride that comes with putting in everything you’ve got... so after beauty school, I found my way to the prestigious  Robert Cromeans Salon in San Diego.  From day one I knew I had found my TRIBE!  There were over 35 stylists there, all who offered me the chance to learn so much from just being around them! These people were different in an entirely refreshing way and the best part? They didn’t care that they were different!  They embraced who they were unapologetically and the unique talent they brought to the beauty industry.  We were all aloud to be our own brand.  It was right here with them where I learned the foundation of hairdressing and the importance of creating a totally unique experience for my clients, branding yourself individually and making sure you set yourself apart!  And the true importance of real connection with your clients!
 

Fast forward to opening a salon with my mentor as both a full time stylist and salon director, building my clientele in a time where social media didn’t exist (how did we survive?!).  It was time to hustle!  Old-school gorilla marketing at it’s finest—you know, going outside to actually talk to people and hand out my cards!  Building relationships.... (I call that relationship capitol) I did a ton of free work, took all the classes, invested in learning how to teach, put in crazy long hours, and took the client's no one wanted. I simply said YES to everything!

 

In less than three years I had hit well over 6 figures and built up my business to the point of needing a full-time assistant.  This was really a pivotal point for me in my career, where I realized I had two choices: I could stay grinding away and make it work with the salon, or I could move on and essentially "start my own business" (whoah scary).

They didn't teach Beauty business 101 in beauty school!  So I've had to figure it all out through a ton of trial and error! Pre YOU TUBE and Social media..

 And with the new laws and pod/self work spaces being the new normal..its more important then ever to build your own brand and be in full control of YOUR clientele (even if you work in an amazing salon)...Yes I can help you with all of that! But ultimately you have to know the "business" side not just the technical side of hairdressing!


So when I took a leap of faith and moved on, pushing myself way outside of my comfort zone...I found another amazing tribe of successful entrepreneurs at a high-energy salon and stayed there for nearly ten years. Learned how to run my own schedule and kept up that 6 figure business I had worked so hard to build!  (This time keeping way more then 40%) . Looking back at the past twenty years in the business, I have learned some powerful lessons: that only I have the ability to control my business, social media can be your friend (consistency is key), building your own brand is a #nonnegotiable,  my success is not dependent on what type of salon I’m in and, importance of relationship capitol, and most importantly, building a tribe of support in this industry is a MUST!

Now I’m taking all of those lessons, setbacks, and successes and transforming them into an accessible platform all for you... 'THE BEAUTY INSIDERS METHOD' Let me help support you and give you that sense of TRIBE and community we often don’t get, but desperately need, in the industry!  Let's do more then work in our business, lets work ON your business to grow it into the dream you had when you first got into this industry!  Are you ready??  Let's GO!  Please take a minute to check out what I've created for you!  I'm so grateful you are here!

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Much love and success,

Jess

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