In this episode of Unscripted, I have Business and Marketing Mentor, Laura Sinclair, who discusses her journey from corporate to helping female founders build their business online with organic marketing and social media strategy. Laura reveals how she uses social media, podcasting and communities to strategically funnel leads. Both of us emphasize the importance of consistency, authenticity and invitation in content creation. Learn Laura's tactics for authentically sharing your story and connecting with the right audience to grow your business.
"Social media is an experiment. It's all an experiment, and you don't know what's going to work until you know what's gonna work."
What you will hear:
Laura Sinclair's journey from corporate marketing to entrepreneurship and helping female business owners build visibility and authentic brands.
Pivoting businesses from brick-and-mortar to online during the pandemic and finding an effective content strategy.
The importance of consistency, authenticity and vulnerability in online presence and social media marketing.
Using different platforms like social media, podcasts and email lists to strategically funnel leads and drive traffic to offers.
The power of long-form content like podcasting to connect with audiences and showcase one's expertise.
Launching and promoting a successful mastermind program through various marketing channels.
Investing in one's business growth through coaching, masterminds and outsourcing while balancing motherhood.
Taking action through small steps while staying authentic even when feeling scared or unsure.
Connect:
Connect with Laura:
Ways to connect outside of the podcast:
Join the FYF UNSCRIPTED text community! Just text the word “FRIDAY” to 619-332-3045. Where every Friday I send you a personalized message to end your week on a positive note no matter what! We can always find the wins if we look for them!
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Key Words:
entrepreneurship, female entrepreneurs, content strategy, social media, online business, visibility, funneling leads, consistency, authenticity